When I spoke to a group of PR pros, this former reporter told them: “I’m sorry. I used to think your job was to work for me.”  Of course, there’s much more to PR than dealing with media. So much more.

The best way to get the media to cover you is to tell interesting, impactful stories. Here are some recommendations for finding stories worth telling, connecting with reporters and building your own media empire using your website and social media.