Learn about a simple, four-step process to simplify communications planning and get a free cheatsheet.

With Sunflower Communications, I have the privilege of working with a variety of clients — nonprofits, small businesses, corporations and even a solopreneur like myself. The work is endlessly interesting, I am learning so much, and I enjoy having the flexibility to choose which projects to work on.

Sonja Barisic, APR of Sunflower Communications and Nealy Gihan of Purpled Inked present a webinar on AP style tips. This is a quick refresher for communicators. Cost is $16.

Sonja Barisic, APR of Sunflower Communications and Nealy Gihan of Purpled Inked present a webinar on AP style tips to the Public Relations Society of America Hampton Roads, Virginia, chapter.

When I spoke to a group of PR pros, this former reporter told them: “I’m sorry. I used to think your job was to work for me.”  Of course, there’s much more to PR than dealing with media. So much more.

Using boring photos is among the top pitfalls in public relations writing. Uninteresting photos can detract from your interesting writing. If the image you use makes me want to take a cat nap, why would I read your story, press release, blog post, etc.? Here are a few tips for choosing compelling images.

To get started with PR efforts for your organization, you need a plan — a roadmap. This will help you determine where you are, where you want to go, how you’ll get there, who is going to be in the driver’s seat and when you’ve reached your destination. Here's what to include in your PR plan.