As an independent PR practitioner and freelance writer, I often juggle multiple clients, projects and deadlines. Running your own business means wearing all the hats — CEO, accountant, marketing manager, IT support, and more. 17hats is a way to simplify your workflow and reclaim your time. Their 2024 Black Friday sale offers up to 50% off one-year memberships, plus exclusive bonuses for new users.

In the fast-moving world of social media, it’s crucial to ensure your posts are clear, concise and error-free so you can connect with your audience and convey your message effectively. Here are some tips to help you write polished social media posts that leave no room for confusion or mistakes.

One of the joys of writing feature articles is getting to talk with interesting people who excel at — and love — what they do. Those kinds of interactions can’t help but be inspiring.

17hats is an all-in-one solution for small business owners. It makes things that are important but that can be tedious, like sending invoices and scheduling appointments, so much easier — and it helps you keep your business running even when you’re sick. It’s also very affordable.

If you’re going to share a piece of content created by someone else, should you care if it contains an error? Yes. Here’s why.

Learn about a simple, four-step process to simplify communications planning and get a free cheatsheet.

With Sunflower Communications, I have the privilege of working with a variety of clients — nonprofits, small businesses, corporations and even a solopreneur like myself. The work is endlessly interesting, I am learning so much, and I enjoy having the flexibility to choose which projects to work on.

Sonja Barisic, APR of Sunflower Communications and Nealy Gihan of Purpled Inked present a webinar on AP style tips. This is a quick refresher for communicators. Cost is $16.

Sonja Barisic, APR of Sunflower Communications and Nealy Gihan of Purpled Inked present a webinar on AP style tips to the Public Relations Society of America Hampton Roads, Virginia, chapter.

17hats — my favorite system for managing my small business and keeping on top of client relationships — is on sale NOW for Black Friday!

Michael Signer, who was mayor of Charlottesville during the 2017 riot, spoke to PRSA Hampton Roads and offered a few lessons in crisis communications.

One of the fun gigs I have is writing a food column for The Virginian-Pilot newspaper. My latest review is of YamaChen’s Sushi House in Suffolk. Sometimes it’s hard to resist making a corny joke when writing a column. But I take my food writer responsibilities seriously.

If you have trouble making time to create content for yourself, I’d recommend giving the 30-Day Creator Challenge a try.

The best way to close an interview for a story is to admit that no matter how prepared you are, you can’t possibly think of all the right questions to ask. Here’s how to do that to get better responses.

When it comes to writing and marketing communications, It’s easy to keep chasing after the thrill of the new. Don’t let that get in the way of telling a good story.

Meet our newest summer intern, Sid. This young man recently started hanging around our office, er, home. He’s quite friendly and inquisitive. Here’s crossing our fingers that Sid will be happy and healthy — and get along with our number one intern, Orca.

One of the benefits of being a member of the Public Relations Society of America is that PRSA offers a lot of PR professional development that you can take online. PRSA has many learning opportunities for every kind of PR practitioner.

Sometimes you need a just-the-facts approach when writing for your nonprofit. Try the inverted pyramid or the martini glass. Here’s how.