Learn about a simple, four-step process to simplify communications planning and get a free cheatsheet.

The process of renewing the Accreditation in Public Relations is a good time to reflect on what you’ve done over the last few years to keep your public relations skills sharp — and to be proud of your commitment to the profession.

During a webinar for the Public Relations Society of America’s Hampton Roads chapter, Nealy Gihan of Purple Inked and I discussed issues such as writing too long, using meaningless quotes, not using storytelling — and more.

Studying for the APR gives you insights and ideas and pushes you to strive to grow as a communicator. Maintaining the credential by volunteering and taking time for professional development keeps your skills fresh.