How to Make Donors Feel the Love

It’s all about the power of “you.”

If you work in fundraising or nonprofit communications, you’ve heard it a lot: “Your communications must be donor-centered!”

To thank donors and inspire them to keep giving, you’ve got to write your newsletters, annual reports and other communications in a way that puts the focus on the donor. So, how do you that?

A Few Quick Steps to Focus Your Message on Your Donors: 

• Stop bragging about what your nonprofit accomplished.

• Talk instead about how the donors’ support helped the organization accomplish its mission.

• Tell the donors that they, not you, are going to change the world.

• Liberally sprinkle your writing with “you” and “your” instead of “we” and “our.”

As fundraising expert Ken Burnett says, “Fundraisers should make liberal use of ‘you,’ the most powerful word in fundraising.” 

I’ve created a PDF, Make Your Donors the Star, that is full of donor-centric communications tips and ideas that you can implement right away. Sign up on my Resources page to receive your free, instant download.

Need help making your donors the star of your nonprofit communications? Contact me for a complimentary 30-minute consultation.